Lena Lührmann has been awarded for her NGO idea by former German Chancellor Angela Merkel and is known for her practical experience with AI projects as well as classic and digital business models. In her book, “Live Innovation!” she describes how to assess innovation capability levels, identify innovation opportunities, participate in innovation, and how to live innovation for your business.
The book shows how to solve the underlying innovation problem and overcome limitations. The author deliberately relies on experience-based solutions and invites an unconventional change of perspective. Innovation is a race against competitors. Any
company needs to think about which future technologies and developments could replace its offering.